This was my first year's opening project
The brief was to design an luxury hatch for new-gen millennial and to cater his flamboyant as well as his daily lifestyle.
Considering Cadillac's brand history and heritage it explored the hatch segment only in one of their concepts and this is one such effort to make the luxury brand unexplored segments.
Below is the exact segmentation, mood board and product placement.
The Initial idea
The target ambiance
The Complete ideation board
3D visualization
